When it comes to Internet Marketing and Electronic Commerce, the competition is brutal. There are many huge eCommerce sites like Amazon which have already established an enormous community of customers, and because they are so popular, it is quite difficult to get your eCommerce website noticed. The effectiveness of online shopping cannot be questioned. More and more people are drawn to the simplicity of the buying process, the comfortable delivery and the possibility of browsing items without having to take a trip to the mall.
Customers and Competition
What the target audience wants is something they can easily understand, use and benefit from. The main things you should consider before setting up shop are the clients and the competition. On one hand clients might not understand what exactly it is they are looking for, which means that you have to predict their queries and offer something nobody else can offer. On the other hand, the constant battle for online supremacy has led tu constant struggles and optimization strategies.
Why it is Important to Tweak your eCommerce Site
I am positive that while your eCommerce site was in the making, you spent a huge amount of time tweaking every possible feature, in order to offer the very best experience of your business. But how long has it been since you last applied changes to your virtual shop? There are a few questions that you should ask yourself if you want to be successful. This is because internet marketing and commerce is a very dynamic domain, and if you do not stay up-to-date with recent developments, or if you refuse to constantly devise original strategies, you will risk losing customers. Every time you shut your eyes, one of your competitors might be taking advantage of a new opportunity. Your store is your most valuable asset, and as such you should keep it up and running. Here are a few tips that will increase your traffic, sales and online credibility.
1. Feature New Products
People are always on the look-out for the latest trends and items, but it is not enough to constantly update your stocks with awesome products. You have to let your followers know about them, because they probably don’t have the time or energy to browse your site everyday in hopes that you have added something. Organize your products in categories which feature the latest additions, and arrange your list according to the season. You can even go as far as creating a blog on which you let customers review their purchases.
2. Improve your SEO Techniques
Coherent SEO strategies are essential to the growth of your eCommerce shop, because they help you rank better on Google SERPs rankings, and this means a great source of organic traffic. Basic search engine optimization techniques are more than welcome if you want to level the play-field. For example you should definitely add relevant META tags, and short descriptions for each and every product. Moreover, you should conduct an extensive keyword research before you start, because this will drive even more traffic to your page.
3. Create a Loyal Audience
Everybody who is anybody in the internet world will tell you that there are more emotional buyers than rational ones. Moreover, even the best digital agency is aware of the benefits of building an online presence. Social networks are the perfect example that people all over the world wish to become part of some sort of community. In other words, you should use social media to slowly brand your business, and attract people. Share interesting things that are related to your niche, reach out to people, show them how your shop will benefit them and so on. You can even go as far as offering costumer service on Twitter or Facebook. Try to put yourself in the client’s place, and predict what he might want.
4. Keep it Simple
People aren’t going to spend hundreds of dollars on stuff, unless they know it is worth it. Every time someone makes an investment, he will probably weigh the benefits and the drawbacks, and try to learn as much as he can about the product. I recommend that you preoccupy yourself with payment methods, delivery services, warranties, purchase process, product menu and the front page. You will want everything to look attractive, but keep it simple. Navigability and comfortable access will greatly increase your chances of selling.
5. Deals, Promotions and Freebies
If you want to win over them market, you should definitely be thinking of special offers and deals. Free shippings, discounts, special products and contests are likely to attract potential customers. Alluring promises and unique prices will entice the customer and make him spend more. A crowd favorite is free shipping, and this can easily be done without affecting your business. All you have to do is include an average shipping cost in your product price. Last but not least, it only takes a few seconds for a person to decide if he is or isn’t interested in a site. This is why you should feature your latest products in a place that is impossible to miss.