Organic website traffic is important for every business website in the present day. If there is a good amount of traffic coming to your websites chances are that you will also witness more conversions and leads for your business.
Ideally more targeted traffic means more leads and business for your website however even after getting a considerable amount of traffic is not giving you enough conversions then in that case sadly, this your website’s fault . This infographic discusses some of the important reasons why people are visiting your website but bouncing back without converting.
If you are facing the similar problem here are some of the things that you can help you reduce bounce rate on your website and encourage the targeted traffic to perform desired actions on your website.
Website load time:
This can be one of the reasons why visitors are coming to your website but bouncing back without performing the desired actions. If you are an ecommerce website you will probably see higher bounce and lower conversion rate as people don’t really want to wait for hours to buy a particular product especially when people have an alternate choice that saves their time.
Few of the major reasons why page load time increases is because of the bad code, in-page CSS, Java Scripts in the header and more, the idea is to reduce the page load time by verifying the code according to the W3C standards, call CSS from the external file and add JS in the bottom of the page. Also, try not to add images that have the size of more than 1000KB.
This will reduce the page load time and visitors will continue their journey on the website without any hassle.
Pop up ads:
Pop up ads are another reason why people enter the website and exit right away without performing the desired actions. Pop up ads might not kill your search engine ranking positions but would defiantly hurt users’ experience. Visitors usually get frustrated and leave the website within the first minute of their journey.
In order to make your website visitors happy, ideally you should avoid the pop up ads but if this is not really possible then in that case here are the following things you could do!
- Always ask visitor’s permission before the ad show up on the screen, this will make them feel comfortable.
- Do not use pop up images on each and every page!
- Try to be more sophisticated with your ads instead of adding all the junk ads that disturb users to perform certain actions on the website.
These ideas, if implemented can really help you reduce down the bounce rate of your website.
Poor Usability and Layout:
If you have zero usability or your design layout is not human friendly then it is very safe to say that your bounce rate is quite high as compared to your competitors. When visitors come to the website what mainly encourage them is a better usability and attractive design but if you are missing these essential elements then you probably know what to do next!
It is fundamental to have a layout that is friendly to visitors so that they can find everything on the website within 2 to 3 clicks. Your desired goals should be prominent and your content should encourage users to take the next step. Overall your usability should be strong enough to help visitors continue their journey on the website.
Good design and better usability can actually help you decrease your bounce rate to a greater extent.
Dead links on a website will not only hurt the user experience but can also hurt your search engine positions against the desired key phrases. When visitors on the website click on some link and receive a 404 message they probably try to switch the website instead of finding out the real reason of that 404 page by going back!
The idea is to kill all the dead links and make sure each link on your website is taking you to the right page. This will help visitors to continue their visit on the website and at the same time this will dramatically decrease your bounce rate and you will see better Avg. Time on site.
Reducing bounce rate have a direct impact on leads and conversions for the business so it is safe to say that actions if taken vigilantly can improve your overall lead and conversion ratio.